Victory Creations was an Indian company that traded in wastepaper and stocklots that had garnered a stellar reputation over 30 years within their sector but the name was synonymous with the founders.
Adler paper wanted to create a brand that is distinct and has a persona that is appealing to buyers and new industries that they plan to expand in.
We worked closely with them in crafting their brand identity – starting with a new name for their business.
The naming process took 4-6 weeks. Potential names were evaluated based on ease of speaking, perception and the audio ring.
The category they operate in has a dearth of quality images. So we created the key visuals using 3d and image compositing techniques.
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We created a powerful brand video to match the brand persona.
Being in the B2B business, the company has a Whatsapp for Business account and is their first choice of communication. We created videos across the year for special days to increase brand recall.
With the power of digital and performance marketing, the brand is set to harness a higher market share.
